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How a High-Tech Manufacturing Company Used the Zapier Integration to Gain $120,000 in Revenue

In a recent blog, we outlined why software integrations are so vital to small- and mid-sized businesses in every industry. Integrations improve efficiency, elevate employee satisfaction, and increase bottom-line revenue by helping different apps “talk to each other” in ways that are seamless and consistent.

Specifically, integrating your learning management system with other core business systems helps you onboard employees faster, ensures the right employees are getting the right training for their roles, and provides you with powerful insights about how your employees—and your business functions—are doing.

Did you know that for every $1 spent on online training, IBM saw a $30 increase in productivity? As Mac Mirchandani, the VP of Product Management for Acendre, outlined in our recent webinar on the benefits of eLearning integrations, increasing efficiency and obtaining real-time insights are two big wins from connecting your LMS with your HR, finance, and project management apps.

In the webinar, Mac explained that the problems these integrations solve fall into one of two categories:

  1.     Did you complete something?
  2.     What should you learn?

In this blog, we’ll provide a case study that addresses the “did you complete something” scenario.

Case Study: Did you complete something?

As an example of the “Did you complete something” scenario, Mac described an enterprise client who manufactures high-tech sensors. This company relies on a network of technicians who provide support to customers for these devices. To make these service calls, a tech needs the right level of training on a particular sensor.

The company estimated it was losing $120,000 in revenue because the learning records of support technicians were being updated manually, and only periodically, in the company’s CRM. This process was slow, prone to errors, and there were missed opportunities to pair properly trained techs with customers who had a particular sensor model.

To solve this problem, they redesigned the system so that a support technician would be certified on servicing a particular sensor using the Inquisiq LMS. From there, Zapier sends a message to the CRM as soon as the tech completes the training. Finally, the CRM (Hubspot) assigns a technician with the right training to solve a customer’s issue.

This integration took their team about 10 hours to implement and test, and the company estimated a 12,000% return on investment.

The bottom line

“There is tremendous ROI from some of these experiences and opportunities that I think are important to pay attention to,” says Mac. “These solutions can seem really simplistic, but when you think about how frequently this data is being exchanged and how much time your teams are actually spending interacting with it, these simple cases can actually yield a ton of savings.”

 In our next blog, we’ll provide a real-world example of how a similar integration helped a company solve the “what should you learn” problem.

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