Inquisiq Blog

Expert Tips for Creating Engaging eLearning Content

In 2020, 90% of companies used eLearning as a training tool. The pandemic is one of the main factors that caused companies to increase their online training spending and caused the number of CEOs who actively champion eLearning to more than double since 2020.

However, the increase in eLearning programs was not driven solely by the pandemic—72% of companies believe eLearning makes them more competitive in the market. Statistics bear that out: The use of eLearning technology has been found to boost employee engagement by 18% or more.

Seeing the Larger Picture from the Beginning

“There’s no secret formula to creating really engaging, quality content,” said Jimi Gipple, Director of Customer Experience at Acendre. “It takes looking at each of these five considerations and really being intentional about them.”

Gipple leads Acendre’s content development program and is responsible for delivering an exceptional customer experience to the Inquisiq LMS customer base. Since starting in the industry as an instructional designer, Gipple has worked on thousands of eLearning projects.

In a recent webinar, he shared these 5 steps for creating engaging online content.

  1. Understand your audience. Consider their demographics, motivations, and learning preferences. Find out more about the environment they’ll be in when they consume the learning content. Finally, check their performance objectives. How will they measure success?
  2. Optimize visual design and user experience. Training participants make snap decisions, and the professionalism of what they see is a key factor in their initial judgment of the course’s quality. Great visuals support and enhance the instructional content. Intuitive design improves users’ experience and navigation.
  3. Create learning content that is memorable and engaging. Make it fun. Use gamification’s fundamental components—things like freedom to fail, storytelling, progression, and rapid feedback—to create learning experiences that are “sticky.” When you engage learners cognitively in your content through scenarios, they’re better able to connect their learning to read-world application.
  4. Determine the tools and technologies that can help. Consider the eLearning authoring tools, the creative assets you’ll use to support learning, and what expertise you’ll need. Video production? Animation? Virtual reality? Other emerging technologies?
  5. Plan your implementation strategy. Choose the right distribution system for your organization and the right delivery methods for your customers long before you’re ready to roll out your eLearning. A learning management system is the standard way, of course, but you’ll have different feature sets within each one—and any of them could be right for you. Be sure to include systems for evaluation and ongoing improvement too.

“Giving each one of these categories the attention it deserves sets apart really quality eLearning from mediocre eLearning,” Gipple says. “When a customer experience falls short, it’s often because the training is short on intentionality in one of these categories—not because a company didn’t spend enough money.”

Watch the full webinar or talk with us about creating the engaging content you need to build your business.

Schedule a Conversation

Interested in learning more about Inquisiq? Do you want to learn how we can help you solve your eLearning and eTraining challenges? Drop us a line and one of our specialists will contact you regarding your inquiry.

Inquisiq | Part of the Acendre Family | Privacy Policy | Terms of Use | © 2021